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Digital Marketing Specialist

 

About Comdata



Comdata Inc., a FLEETCOR company, is a leading business-to-business provider of innovative electronic payment solutions. As an issuer and a processor, the company provides fleet, corporate payment, healthcare, virtual card, and prepaid solutions to over 30,000 customers. Comdata/SVS division is a global gift card and loyalty innovator that manages over 600 million cards and processes over 1 billion transactions from over 45 countries and in 26 currencies worldwide every year. Founded in 1969 and headquartered in Brentwood, Tennessee with more than 1,200 employees globally, Comdata Inc. enables over $60 billion in payment volume annually.


What We Need From You:

 

Comdata is looking for a Digital Marketing Specialist to help continue our growth in the North American Trucking line of business. We are looking for an up-and-coming marketing superstar who can be a “utility player” and support the broader marketing team by writing white papers, case studies, event management and other ad-hoc marketing projects in addition to core digital marketing responsibilities. Candidates with demonstrated experience in email marketing, website management, social media, SEM and SEO are most attractive.

 

What You Get From Us:




The person in this role gets the opportunity to join a B2B financial technology company that has grown at an unprecedented rate for the last five years in an industry that is still young and expanding rapidly. We are transforming our marketing group to be a strategic driver of top-of-funnel activity – this includes building new tools and increasing our efforts on brand awareness and outbound lead generation. You will get to help build this function, stretch your own capabilities and expand your scope as we grow the business further.

 

Responsibilities


  • Work closely with the Marketing Team to manage the marketing database, Comdata.com and other digital assets.

  • Work with other marketing and sales leaders, and ad agencies, to design and build marketing campaigns (email, display ads, SEM) that drive leads for North American Trucking.

  • Generate data and reports to evaluate performance of marketing activities.

  • Assist the marketing team in developing content for new product launches, event management and other marketing collateral.


 

Required Skills




We are looking for someone who is self-motivated to perform at a high level, can think strategically to make sure their work aligns with business goals, is process oriented, and can effectively prioritize and manage tasks.  The ideal candidate will have the following:


  • 3+ years of experience in a B2B marketing environment – preferably for a financial services or technology company.

  • Ambition to build a strong marketing career.

  • Knowledge of marketing automation tools (i.e. Pardot and Salesforce).

  • Experience managing content on a corporate website.

  • Ability to present him/herself professionally through exceptional written and verbal communication skills.

  • Strong organizational and time management skills.

  • Bachelor’s degree required; preferably in Marketing, Advertising or related discipline.




Comdata/SVS is an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

 





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Job Attributes

Location:
Nashville - TN

Functional Area:
Marketing

Type:
Full-Time

Job ID:
10934

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